Rongdi Whisky at the 34th HOTELEX Shanghai & The 114th National Food and Drinks Trade Fair
1. Exhibition Appearance
The 34th Shanghai International Hospitality Equipment & Food Service Expo was grandly held at the National Exhibition and Convention Center. Rongdi Whisky showcased its full range of locally distilled whiskies, custom oak cask aged spirits and Eastern flavor cocktail solutions. It attracted professional buyers from hotels, catering chains, bars and liquor distributors, demonstrating the solid strength of a Chinese whisky distillery.
2. Industry Pain Points
The global whisky market faces common pain points: imported whisky flavors unsuitable for local tastes, high entry barriers for new drinkers, limited drinking scenarios, low consumer trust in domestic whisky, and a lack of professional cocktail recipes. It is hard for consumers to find cost-effective local whisky for business banquets, home sipping, gatherings, food pairing and gifting.
3. Core Brand Advantages
With self-owned distillery and integrated industrial chain of in-house cooperage, independent distillation and local aging, Rongdi adopts local water and malt materials. Aged in sherry casks and Burgundy wine casks, it creates mild, fruity, smooth and easy-drinking Eastern-style whisky. All products are pure malt with no additives, clearly marked with aging years and cask types.
4. On-site Highlights
The exhibition offered professional whisky tasting, craft sharing, live cocktail demonstrations and food pairing guidance, covering neat, on-the-rocks and Highball serving styles. Rongdi also opened cooperation negotiations for hotel purchasers, bar operators, domestic and overseas agents and gift distributors, providing brand authorization, customized products and marketing support.
5. Brand Prospect
Leveraging the professional expo platform, Rongdi Whisky keeps polishing local whisky craftsmanship, improves scenario-based drinking solutions and channel services. It commits to building exclusive flavor systems for Chinese consumers, and promotes Chinese whisky to the mass market and global audiences.
