From July 17 to 21, 2026, the “Made in China” Brand Cultivation and Promotion Program, together with the 2026 Qingdao Brand Day series of events, was held at the Qingdao International Conference Center and Qingdao Olympic Sailing Center.
With the theme of “Growing Together: Cities and Brands,” this year’s Brand Day focused on the key themes of “new brands, new scenarios, and new applications,” showcasing the achievements of Qingdao’s manufacturing brands and the practical paths toward industrial upgrading.
Rongdi Whisky was honored to be invited to participate in the exhibition, presenting its brand development achievements at the Brand Day showcase. Behind this moment of recognition lies a story that began 28 years ago.
Twenty-Eight Years, Crafting a Qingdao Original
Rongdi Distillery is part of Qingdao Lailong Wine Group. Founded in Qingdao in 1998, Lailong Wine Group has been dedicated to the beverage and spirits industry ever since.
By 2026, the journey has reached its 28th year. These 28 years are far more than a date written in a company profile. They represent generations of distillers refining the art of distillation, the continuous accumulation of expertise in cask management, and the gradual integration of Qingdao’s natural environment, climate, and industrial foundation into every expression of the spirit.
Rongdi Whisky is the latest achievement born from 28 years of dedication and growth. It is not an overseas brand that arrived overnight, but a new chapter written by a Qingdao-based manufacturer that has grown alongside the city for 28 years.
From distillation and maturation to cask management and product development, every step is built upon the foundation established over these decades.
This is also how we interpret the theme of “Growing Together: Cities and Brands.” A brand’s growth can never be separated from the land it is rooted in, nor from the passage of time itself.
Quality: The Confidence Forged Through 28 Years of Dedication
The 2026 Qingdao Brand Day closely aligns with the strategic goals of enhancing industrial quality and cultivating leading brands during the “15th Five-Year Plan” period. It fully supports the national initiatives of building China into a manufacturing powerhouse, a quality-driven nation, and a brand-strong country, while creating a platform for brand exchange and collaboration to accelerate the high-quality growth of local brands.
For us, a brand’s true competitiveness has never come from short-term market strategies, but from the confidence and resilience built through 28 years of industrial experience.
The birth of Rongdi Whisky was not a short-term market experiment centered around a single product. Rather, it represents the moment when 28 years of accumulated expertise in distillation, maturation, cask management, and product development have come together to be presented to the world.
This vision aligns naturally with the spirit of Qingdao Brand Day — a commitment to advancing quality and building brands through long-term excellence.
From Discovery to Mastery
Rooted in different occasions and flavor preferences, Rongdi Whisky distills 28 years of craftsmanship into four expressions — a portfolio that reflects the depth, diversity, and character of our whisky-making journey.
Rongdi Single Grain Whisky
Crafted with corn, wheat, and malted barley, it delivers a smooth and elegant character — an approachable introduction to the world of whisky.
Rongdi Select No.1 Single Malt Whisky
A balanced harmony of fruit, malt, vanilla, and oak notes, establishing the signature style at the heart of Rongdi Whisky.
Rongdi Tiancheng Three Sherry Cask Single Malt Whisky
Matured through a succession of carefully selected Sherry casks, revealing a more layered expression of dried fruits, nuts, and warm spices.
Rongdi Palo Cortado Sherry Cask Strength Single Malt Whisky
Bottled at a higher original spirit strength, allowing the individuality of the cask to fully emerge — representing Rongdi’s pursuit of deeper exploration and refined craftsmanship.
From first encounters to advanced expressions, this portfolio accompanies whisky enthusiasts at every stage of their journey, helping each discover the dram that speaks to them.
International Recognition: Craftsmanship Seen by the World
Recently, these four expressions have received international recognition at the IWSC (International Wine & Spirit Competition) and the SFWSC (San Francisco World Spirits Competition), earning a total of one Gold, two Silver, and one Bronze award.
Rongdi Select No.1 Single Malt Whisky was awarded Gold at the SFWSC. Rongdi Single Grain Whisky and Rongdi Tiancheng Three Sherry Cask Single Malt Whisky each received Silver at the SFWSC, while Rongdi Palo Cortado Sherry Cask Strength Single Malt Whisky was awarded Bronze at the IWSC.
These accolades represent not only recognition from the international spirits community, but also a testament to the craftsmanship and expertise accumulated over 28 years.
A New Beginning, Moving Toward the World
As one of China’s key coastal open cities, Qingdao has long cultivated a strong foundation in cultural exchange between East and West, as well as international cooperation across industries. During this year’s Brand Day, the “Brand Globalization Strategy and Practice Seminar” was specially organized, focusing on the international development of local brands and expansion into overseas markets, providing Rongdi with a valuable platform for exchange, learning, and shared insights.
For a brand, 28 years represent both a foundation and a new beginning. Through the resources and opportunities offered by Qingdao Brand Day, we look forward to gaining deeper insights from industry practices in global brand development, exploring a path where product excellence and international brand growth advance together.
As Chinese whisky enters a new stage — moving from concentrated brand presence toward competition built on product portfolios and long-term capabilities — Rongdi will continue forward steadily, carrying with it the craftsmanship, experience, and dedication accumulated over the past 28 years.
